Level up with Predictive Marketing
You need to know how to allocate your marketing budget (marketing attribution) and you need to know the buying intent of your traffic.
Are your visitors ready to buy or are you generating low buying intent traffic?
Adinton's Predictive Algorithm arranges your traffic in 6 groups (A to F) from most ready to buy to least ready to buy. Knowing that Group A has users ready to buy and Group F users who are not yet ready, you adapt your marketing campaigns accordingly.
As you can see in the image, with Adinton, you know that 18% of your traffic generates 78% (sum of A to E) of your sales. Once you have this information, you know which of your marketing campaigns are generating more high buying intent traffic, so you are able to increase traffic.