Predictive Marketing Dashboard
We've developed a predictive algorithm, so now we can detect which lead is ready to buy.
## How Predictive Marketing Works:
Adinton analyzes 37! variables:
- Page views
- A mix of all of them: IP+Referrer, IP+PageView,....
Analyzing the whole data Adinton shows in a simple chart how it is predicting.
Adinton clusters all the traffic in 6 groups from Group A to Group E, where:
- A: Users that they are ready to buy.
- E: users that they are not going to buy.
You can expect to know which 30% of your traffic is generating the 70% of your revenue.
Once the algorithm predicts correctly you'll be able to generate smart audiences.