Glossary
Clicks: Number of clicks received in your web. Each time an user visit your site.
Page views: Pages seen by your customers in your web.
Smart Conversions: Also called "Data Driven Conversions", these are the number of conversions calculated by Adinton using it's data driven Algorithm that considers: Number of clicks, page views, Bounce rate, micro conversions, basket value, distance between clicks and more important insights.
Smart Conversions AT: These are the conversions based on Data Driven Algorithm and translated to present value. So, it means that value of every source will be moved to the conversion moment.
Conversions: We call conversions to the "Last touch conversions" and these are the number of conversions based which channel was the last one that finished the conversion.
Microconversions: We call micro conversion to any add value action tracked by the company: Add to cart, download newsletter, Register, etc.
Unique Micro conversions: We call UMC when a user activates more than once the micro conversion button and then we measure just 1 event instead of 2 o X until they finally convert on your web.
Conversion rate: It is the percentage of users who take a desired action Conversion rate = Conversions / Clicks
One Click Conversion: Number of conversions that do not require assistance to convert and convert in one single visit to your website.
Revenue: This is the revenue generated in the Last Click moment.
Smart Revenue: This is the revenue based on Data Driven Algorithm and it will assign the conversion & Revenue within the different touches and dates in which the users interacted with your web and ads.
Smart Revenue AT:This is the revenue based on Data Driven Algorithm and it will assign the conversion & Revenue at the conversion date.
Net Revenue:Revenue * Profit Margin (Profit Margin could be assigned in the account settings and will be used to calculate NET values and ROI)
Net Smart Revenue:Smart Revenue * Profit Margin (Profit Margin could be assigned in the account settings and will be used to calculate NET values and ROI).
Net Smart Revenue AT:Smart Revenue AT * Profit Margin (Profit Margin could be assigned in the account settings and will be used to calculate NET values and ROI).
ROI:Return on Investment measures the gain or loss generated on an investment relative to the amount of money invested. This value is expressed as a percentage and is typically used for personal financial decisions, to compare a company's profitability or to compare the efficiency of different investments. ROI = (NET REVENUE - COST / COST )*100
Smart ROI:Return on Investment measures the gain or loss generated on an investment relative to the amount of money invested. This value is expressed as a percentage and is typically used for personal financial decisions, to compare a company's profitability or to compare the efficiency of different investments. Smart ROI = (NET SMART REVENUE - COST / COST )*100
Smart ROI AT:Return on Investment measures the gain or loss generated on an investment relative to the amount of money invested. This value is expressed as a percentage and is typically used for personal financial decisions, to compare a company's profitability or to compare the efficiency of different investments. Smart ROI AT= (NET SMART REVENUE AT - COST / COST )*100
New Customers: Any user that converts in your web and is not registered in Adinton data base. Adinton use users emails or user-id to associate the recurrence, so if the email it's not available in the account records, then Adinton considers this user as a new customer.
Recurring Customers: Any user that converts in your web and does already exist in Adinton data base. Adinton use users emails or user-id to associate the recurrence, so if the email it's available in the account records, then Adinton considers this user as a recurrent customer.
Total Assisted Clicks: These are "Clicks Assisted by other channels" Number of clicks in which a different channel helps to this channel to generate more interactions or Clicks.
Total Assisted Conversions: These are "Conversions Assisted by other channels" Number of conversions in which a different channel helps to this to convert.
Total Assisting Clicks: These are "Clicks that helped to other channels to convert" Number of clicks this channel helps to other traffic channel to generate more interactions or Clicks.
Assisted clicks refer to the necessary clicks from other sources before the source we are analyzing leads to a conversion. For instance, we might find that SEO has closed a sale thanks to PPC. In this case, SEO will have conversions = 1, assisted conversions = 1, and Google Ads will have assisting conversions = 1. However, if the user who made a purchase through SEO visited the Google Ads URL 10 times and eventually ends up buying through SEO, then Google Ads will have Assisting conversions = 1 and Assisting clicks = 10
Total Assisting Conversions: These are "Conversions closed by other channels thanks this one". Number of conversions this channel helps to other traffic channel to generate convert.