Skip to main content

Which is the difference between clicks and visits?

Click: A "click" is recorded every time a user lands on your site. Visits: A "visit" is counted when a user accesses your site. However, if a user visits your site multiple times within a 30-minute window, it's counted as just one visit.

For instance, if a user accesses your site four times in 23 minutes, GA4 will register it as one visit, while Adinton will log four clicks.

For your calculations, on average, 1.31 clicks equate to 1 visit.