How to improve your Affiliate Marketing with Attribution data
Affiliate tracking can be complex. While engagement occurs on the affiliate's website, the actual purchase is finalized on our site.
The image below provides a detailed look into the journey of a seemingly "unusual" conversion.
- The journey appears to initiate from Direct Traffic.
- Interestingly, the purchase is completed just a few minutes after the last direct traffic click.
## Next Steps:
What can we do with this data?
This pattern raises suspicions of potential fraud from the affiliate.
It's atypical for a purchase, predominantly influenced by Direct Traffic, to culminate just minutes after being redirected through an affiliate link.
A deeper dive into this journey reveals that the purchase process was nearly complete. However, an affiliate click suddenly emerges just moments before the conversion is finalized.