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How to improve your Affiliate Marketing with Attribution data

Affiliate tracking can be complex. While engagement occurs on the affiliate's website, the actual purchase is finalized on our site.

## Analysis:

The image below provides a detailed look into the journey of a seemingly "unusual" conversion.

Affiliates-Optimization

  1. The journey appears to initiate from Direct Traffic.
  2. Interestingly, the purchase is completed just a few minutes after the last direct traffic click.

## Next Steps:

What can we do with this data?

This pattern raises suspicions of potential fraud from the affiliate.

It's atypical for a purchase, predominantly influenced by Direct Traffic, to culminate just minutes after being redirected through an affiliate link.

A deeper dive into this journey reveals that the purchase process was nearly complete. However, an affiliate click suddenly emerges just moments before the conversion is finalized.