Customer Intelligence Dashboard

We need to have the control of our revenue. For this reason is important to understand how our customers buy our products or services.

## Unconfortable questions

We need to know basic KPIs of our business, but unfortunately a lot of CMOs don't know to answer them:

• How much we are increasing our revenue vs last month vs same month last year?
• How much revenue we have from recurring customers vs new customers? and revenue?
• How many clicks our customers need before to make a purchase? and days?
• Lifetime value? Average Revenue per User (ARPU)?