We started to develop Adinton in October 2013 and after 1.5 years we started to generate the first clients. Since 2015 we’ve created and developed the marketing attribution market. We’ve talked with a lot of companies around the world and with hundreds of CMO, VP of Marketing,… from e-commerce, SaaS or Lead Generation Companies. Thanks… Continue reading Marketing Attribution Solution Journey
Author: Rafa Jimenez
For your next campaign: Use a simple tool to determine the influence of each channel
Unfortunately, the data provided by Google Analytics is not as spectacular or conclusive as that provided by other tools. Here are some screenshots, just so you know this isn’t a (very) biased opinion 🙂 …
How to Calculate Attributed ROAS
The main question that we have when a potential customer contacts us when they need marketing attribution data is: “We need to know which is the Attributed ROAS of my marketing campaigns.” ” We need to know how much is influencing my Google Ads, Facebook Ads, or Youtube campaigns generating conversions.” We have the perfect… Continue reading How to Calculate Attributed ROAS
Table with Pros and Cons of Attribution Models
Now that we have introduced a lineal attribution model, let’s review the various models that Analytics provides:
Direct traffic and attribution models
In this article we will give you a brief introduction of how to measure direct traffic and how the conversion value changes depending on the attribution model you decide to use. What is direct traffic? Direct traffic is a kind of traffic source as could be SEM, emailing, Display, Referer or Organic. Direct traffic could… Continue reading Direct traffic and attribution models
Introduction to Marketing Attribution
Marketing attribution uses rules in order to understand users better and to optimize their experience when they find our services or products. These rules constitute attribution models. Theoretically speaking, an attribution model is a system that establishes how to assign a value to sales and conversions to the points of contact within conversion routes. Specifically,… Continue reading Introduction to Marketing Attribution
¿Trabajamos a lo grande?
Podemos ayudarte a escalar ventas en la mitad de tiempo, para ello necesitamos que tu empresa: Inversión en Google Ads superior a 50.000€/mes. Responsable de Marketing In-House. CEO NO gestiona o ha gestionado Google Ads. Una vez te pongas en contacto, te contestaremos en un plazo máximo de 1 día laboral. ¿Qué aportamos? Gestión de… Continue reading ¿Trabajamos a lo grande?
Nuestra filosofía
Hemos hablado con centenares de empresas y agencias de marketing durante los últimos años. Hemos observado como las principales empresales que hoy dominan la ventas online han escalado ventas. Sabes qué tienen común Airbnb, Uber, Salesforce, Hubspot, Booking, Credimarket, Muchoviaje,…? Filosofía Data-driven: Toman decisiones basadas en datos. Si sabes exactamente cuánto ganas por cada cliente… Continue reading Nuestra filosofía
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Off/On Companies
We’ve worked for these companies where their customer journey jump from online to offline (contact center). ZipHealth Protect.com Qualitas Auto Balumba Credimarket Yaencontre Arriaga Asociados isalud Motor.es Asociación Española Contra el Cancer
