Direct traffic and attribution models

In this article we will give you a brief introduction of how to measure direct traffic and how the conversion value changes depending on the attribution model you decide to use. What is direct traffic? Direct traffic is a kind of traffic source as could be SEM, emailing, Display, Referer or Organic. Direct traffic could… Continue reading Direct traffic and attribution models

Introduction to Marketing Attribution

Marketing attribution uses rules in order to understand users better and to optimize their experience when they find our services or products. These rules constitute attribution models. Theoretically speaking, an attribution model is a system that establishes how to assign a value to sales and conversions to the points of contact within conversion routes. Specifically,… Continue reading Introduction to Marketing Attribution