Attribution Time Evolution Reports

These reports are amazing from the point of view of having accurate information about how your channels and campaigns are performing daily, weekly, and monthly.

With this report, you’re going to see which day helped more to another day to close conversions.

Time Evolution Report

You can filter all your data as you need to make decisions:

  • Filter by Country
  • Compare two dates
  • Filter by Campaign, Sources or Mediums,
  • Show data on Daily, Weekly or Monthly basis.

When you compare Smart Conversions vs Conversions (last-click) you’ll find that when:

  • Smart Conversions > Conversions: Some journeys started that day and finished the conversion other day.
  • Smart conversions < Conversions: in that day we have closed conversions that started the journey a passed day.

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