What to say to your customers:
- Stop seeing your marketing campaign like silos.
- Put to work together all your marketing sources.
- Create buying-intent clusters of your customers’ visitors.
- Work with high-performing technology.
- Your customers know that they need attribution data, but they don’t know how to take advantage of it.
- Your customers know that they need predictive data to increase sales, but they don’t know how to take advantage of it.
- Your customers are working with higher CPA, because CPC is more expensive and there are more competitors. They need to optimize marketing campaigns.
- Your competitors don’t understand how take advantage of marketing attribution. You have a competitive advantage.
- How many web analysts would you need to get attributed and predictive data for all your clients?
- Differentiate from your competitors.