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White Label Marketing Attribution for Digital Agencies

You’ll know how to allocate your marketing budget to maximize revenue. Make wise investments with your marketing budget. Make your data your unfair advantage.

Access to Live Demo

How does your agency differentiate itself from the competition?

Try searching ‘Marketing Agencies in NYC’ on Google and click through as many results as you wish. Here’s what you’re likely to encounter:

CMOs need to understand how to optimally allocate their marketing budgets to maximize returns. Your agency will have this knowledge.

What follows this phase, you already know it.

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Your Brand will share this with your potential clients, you’ll set yourself apart from your competitors:

You will know where your revenue comes from – new customers or recurring clients.

One of the big problems that businesses don’t fix and they already have the data is new vs recurring revenue:

How do you know your marketing campaign is performing correctly if you don’t track recurring vs new visitors?

How many of yesterday’s sales came from recurring customers? Did recurring customers stop buying your products?
Growth is not about hacks; it’s about understanding the business.

Who are your top customers who have stopped purchasing from you?

You’ll be able to extract a list of our top 1000 customers who haven’t made a purchase in over 6 months. We could run an email marketing campaign or nurture our audiences.


You’ll know exactly how much to invest in each of your sales channels.

After analyzing the attribution of the last 30 days, we know how to allocate our marketing budget to maximize conversions and revenue. It will only take us 30 minutes to implement this change.


Uncover hidden golden opportunities

By analyzing Google Ads campaigns, we’ve identified, through attribution, a campaign with significant growth potential and profitability. This campaign assists other campaigns throughout the customer journey.


All your CPC Campaigns under control

Your brand must always be visible to your potential customers. 

But, CPC and CPA are more expensive, you have more competitors, and ROAS, clicks, and visibility are decreasing for your brand.

Increase/Decrease your Target CPA/ROAS based on your Attributed Performance in Real Time.

Stay ahead of your competition. Push on the channels where you’re profitable, closing, or assisting conversions, and pull your spend from those channels where you are not generating revenue! Start making marketing decisions based on your customer journey analysis.

You’ll be able to create every kind of filters that will help you to make smarter decisions.


Attributed Data Demystified

You’ll see a lot of algorithmic data, but you’ll need to make decisions knowing data based on the exact journey of your users.

You’ll know exactly how much “Facebook Ads” is assisting “Google Ads” and how much Broad Keywords Campaigns is assisting your Brand Keywords.

You’ll see at a glance:

  • Which of your channels or campaigns or even terms are generating new vs recurring customers.
  • Which of your channels needs more help to close conversions.
  • Which of your channels is closing more conversions, and is the best “assisting” channel.

You’ll see the exact data; it’s not algorithmic data. 


Individual Customer Journey Analysis:

You comprehend the reasons behind your users’ hesitations to initiate the next step of their journey.

You gain insight into the entire journey of your visitors, categorized by source, successful journeys, and more. You access information about devices, page views, sources, mediums, search terms, time stamps, and more.

All the data necessary to genuinely comprehend your visitors.


What should a CMO have for breakfast every morning?

This report was requested by a CEO for their marketing team. The CEO wanted their team to have fresh business insights early in the morning, so that upon arriving at the office, they already knew what needed to be done to increase sales.


Level up with Predictive Marketing:

To optimize your marketing strategy, you must master the art of budget allocation (marketing attribution) and accurately gauge your traffic’s purchasing intent.

Are your visitors poised for purchasing, or are you primarily attracting visitors with lower buying intent? Adinton’s Predictive Algorithm classifies your traffic into 6 groups (A to F), ranging from those most prepared to buy to those with the least readiness. By identifying Group A as having ready-to-buy users and Group F as having users not yet prepared, you can tailor your marketing campaigns accordingly.

As depicted in the image, Adinton reveals that 18% of your traffic contributes to 78% (the combined sum of A to E) of your sales. Armed with this knowledge, you can pinpoint which marketing campaigns draw higher buying intent traffic, allowing you to amplify your efforts in driving traffic.


Sync Offline Conversions

You get to connect your online and offline journeys in less than 5 minutes thanks to our Zapier integration.

Connect Adinton and your CRM to Zapier. Once an opportunity becomes “Won”, this information is sent from your CRM to Adinton through Zapier. You can sync this data via API (recommended) or CSV (not recommended).


How to Start to work with Adinton

Our business approach is distinctively unique. We’re 100% dedicated to putting you first. We guide you in making the right decision from the outset. To gain a deeper understanding of our solution and see firsthand how we can assist you, follow these steps:

1. Schedule a Call with Attribution Specialist

We speak with complete transparency about our tool. That’s why, before initiating any sales calls, we prefer our potential clients to have all the necessary information to decide whether to work with us or not. We’ve developed a platform with audiovisual content so you can determine if we’re a good fit for you and your company.

2. Learning before buying

We’ll grant access to our training platform, you can watch videos such as an Adinton Demo, training on predictive marketing and marketing attribution; gain access to a demo account and useful documentation. Everything you need to make an informed decision.

3. Let’s talk

After you’ve explored all the information on Adinton, marketing attribution, and predictive marketing within the platform, you can schedule a call with one of our Marketing Attribution Specialists. This won’t be a sales call. Instead, you’ll be speaking with a Marketing Attribution Specialist who will address all your questions about the tool and its day-to-day use. Additionally, you can also discuss topics like pricing and billing if needed.

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Our clients contract Adinton for:

GA4 Attribution vs Adinton

    * Click on the next tabs to compare.
Default Attribution Model Data-Driven (DDA)
Flexibility in Attribution Models No
Bias Towards Own Channels No. Agnostic system
Philosophy Which touch point have the greatest effec on the buying intent of each user individually.
Data Requirements for Advanced Models At least 60 conversions, with no minimum interactions requirement
Data Requirements for Advanced Models At least 60 conversions, with no minimum interactions requirement
When Calculate attributed data Real-time
Update Algorithm
Take in mind new vs recurring customer journeys
Integration with Other Services Offline Conversions, Google Drive, TV Attribution, Zapier
Automatic (gclid) vs Manual Tagging Automatic tagging is not taken in mind
Multiplatform Tracking
User Consent Needs consent to track
Reports and Analysis Ready to make decisions for users without experience.
Ease of Use High
Cost Start at 300€
Support and Documentation Knowledgebase, Email, Slack and Zoom
Cookie Duration Up to 90 days by default
Minimum Traffic Required Start at 20,000 monthly visits
Historical Attributed Data Up to 6 months
Adapt attributed data based on offline or cross divide data
Predictive Data
Minimum users 1000 returning users (buyers, leads,…)
Period of time to be eligible Minimum 60 days
Data Stored Forever